Internet Marketing Glossary

1. A
2. B
3. C
4. D
5. E
6. F
7. G
8. H
9. I
10. J
11. K
12. L
13. M
14. N
15. O
16. P
17. Q
18. R
19. S
20. T
21. U
22. V
23. W
24. X
25. Y
26. Z

1. A/B Split

   When the list is divided into two segments, each of which is tested for different offers.

2. Above-the-fold

   This is a reference to the visual space at the top part of an email or webpage that is seen without scrolling. This is generally more desirable placement because of its visibility.

3. Agency of Record

   An advertising agency, appointed by an advertiser, with full authority to negotiate, contract and provide insertion instructions to the media on the advertiser’s behalf.