Social Media Optimization or SMO takes the principles of Search Engine Optimization (SEO) and applies them to social websites such as YouTube, Flickr, MySpace, Digg, and Netscape. Companies, people or organizations create an online presence on these websites with the goal of increasing visibility, exposure, or managing their reputation

A clear description of how a company uses the email addresses and other information it gathers via opt-in requests for newsletters, company information or third-party offers or other functions. If you rent, sell or exchange your list to anyone outside your company, or if you add email addresses to opt-out messages, you should state so in the privacy policy. Country or State laws may also compel you to explain your privacy policy, where to put the policy statement so people will see it and even in form the policy should be displayed.

SMTP is the most common protocol for sending email messages between email servers.

The popular name for unsolicited commercial email. However, some email recipients define spam as any email they no longer want to receive, even if it comes from a mailing list they joined voluntarily.

The practice of changing the sender’s name in an email message so that it looks as if it came from another address.