Massive 2007, Canada’s largest technology show, is coming to Vancouver March 28th at the Vancouver Exhibition & Convention Centre and Kinetix will be there!

Massive connects you with new technologies that can benefit your company in an inviting, jargon-free environment. Enabling your company with technology often means simply knowing what’s available and being empowered to use it. That’s where we come in.

Drop by our booth to pick up your copy of the 2006 Canadian Email Marketing Trends Report – our first annual study of email marketing trends and response patterns focusing exclusively on Canadian lists. We’ll be releasing the first copies of this report at the show.

Opt-in forms are easy to overlook as a key part of your email marketing strategy. But if you think about it, the opt-in form is really your subscribers’ first experience with your email program.

A well designed opt-in form will go a long way to supporting your list growth plans. Here are 5 quick tips for improving your conversion rate:

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You wouldn’t drive your car for 50,000 miles without getting the oil changed and the tires checked. If you have let an entire year go by without getting under the hood of your email marketing program, you don’t know what’s working and what’s about to break down the next time you send.

Testing the mechanicals is just one of the items that need to be checked or tested in your email program. See how well your email program performs according to these essential diagnostics:

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Email designers are up in arms today at the release of Outlook 2007. Up until the latest release of this software Outlook 2007 was using Internet Explorer’s rendering engine but with the latest changes it drastically reduces Outlooks capability to render properly marked-up semantics based CSS/XHTML.

Some sites have even gone as far to say that Microsoft’s latest change to the software Takes email design back 5 years.

It is sad that Microsoft is this out of touch with web/email developer’s today. Most every web developer I know has for the last few years been recommending FireFox and Thunderbird for web and email browsing solely because Microsoft makes inferior web products.

The new Outlook will use Word’s HTML rendering engine, the CSS properties that this engine currently supports can be found on their site.

Alot of email designers are acting like this is the end of the world, it isn’t. Table based design is just as easy and efficient as CSS design and will work in this engine. CSS unfortunately has never been supported fully across the board in email clients. Even in prior versions of Outlook and most other browsers a stylesheet hack is needed to get minimal support.

You would think that Microsoft would have taken the opportunity to become a leader in CSS support as they did have one of the better browsers for it…

I wonder if perhaps they have an upgrade to the HTML rendering engine in Word in progress though, or if they will be releasing some kind of newsletter service sometime soon, as in the current climate the change seems utterly incomprehensible and absurd to anyone in the world of email marketing.

Dear Aunt May,

How come nobody’s taking up my special awesome amazing offer? I email them all the time and still no one clicks.
Signed,

Dazed & Confused

Dear Dazed,

I went Christmas shopping yesterday to spend too much money on my lousy relatives. To one of those “nicer” department stores, you know? Wasn’t terrible inside – not too filthy, not the ugliest displays I’d ever seen, staff that weren’t especially rude, and I found all the junk I was looking for pretty quickly. Things weren’t going too badly.

Then I started looking for the cash register…

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