Ask Aunt May: Why is no one signing up?
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Aunt May
February 23rd 2007
Ask Aunt May |
Ask Aunt May,
I hired some programmers to put an opt in form on my website but no one is signing up, why?
- Listless in Seattle
Dear Listless,
Your old Aunt ain’t as young as she used to be, you know. My back was givin’ me a heap of trouble last week, so I went down and got the guy who fixed my oven to look it over for me.
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Ask Aunt May: Make Your Emails Point The Way
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Aunt May
December 13th 2006
Ask Aunt May
Email Marketing |
Dear Aunt May,
How come nobody’s taking up my special awesome amazing offer? I email them all the time and still no one clicks.
Signed,
Dazed & Confused
Dear Dazed,
I went Christmas shopping yesterday to spend too much money on my lousy relatives. To one of those “nicer” department stores, you know? Wasn’t terrible inside – not too filthy, not the ugliest displays I’d ever seen, staff that weren’t especially rude, and I found all the junk I was looking for pretty quickly. Things weren’t going too badly.
Then I started looking for the cash register…
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Ask Aunt May: What’s Up With My Open Rates?
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Aunt May
October 23rd 2006
Ask Aunt May
Email Marketing |
Dear Aunt May,
Sometimes I get 30% open rates and sometimes they are only 10%. What’s up with that?
Signed,
Split Personality
Dear Split,
Christmas is just around the corner, and your old Aunt May has a sterling baking reputation to uphold but that’s no surprise. Still, there’s only so many times I can stand to make the same old amazing shortbread, so I’m always on the lookout for new recipes.
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Ask Aunt May: Newsletter Falls Flat
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Aunt May
August 24th 2006
Ask Aunt May
Email Marketing
Marketing Integration |
Dear Aunt May,
Lately, my email newsletter seems – well – flat. And my readers aren’t responding to sales offers the way they used to. I don’t understand it! What can I do to rekindle the spark in our relationship?
- High Expectations, North Vancouver, BC
Dear Expectations,
You’re not alone. Lots of once great relationships fizzle out over time – usually because someone isn’t working hard enough to keep the home fires burning. Let me ask you a question. Are you putting less effort into the relationship than you used to? Sending newsletters that are 75% promotion and 25% information.
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Ask Aunt May: Giving Email Addresses to Companies?
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Aunt May
July 25th 2006
Ask Aunt May
Email Marketing
Privacy and SPAM |
Dear Aunt May,
Why do all these retail stores ask me for my email address when I buy something? Are they going to spam me?
- Shopping Diva, Vancouver, BC
Dear Diva,
Well sweetie, I guess that all depends on the sorts of shops you frequent! Just like the apples at the green grocer, there’s both good and bad in the bunch and it’s up to you to pick out the sweet from the rotten. So how do you do that?
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