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Spam: The Documentary is Airing Tonight and Saturday

Tom
October 17th 2006
General
Email Marketing
Privacy and SPAM

Looks like an interesting and quite possibly funny documentary. It’s about time someone made a doc on this.

While investigating this intrusive marketing machine, Manning also responds to offers for penis enlargement, the purchase of a genuine Rolex watch and a quick weight reduction method promising lost inches in just 60 minutes.

Spam the Documentary airs Tuesday October 17 and Saturday October 21 at 10pm ET/PT on CBC Newsworld. Click here to read a full synopsis at CBC.ca.


6 Key Benefits of Outsourcing Your Email Marketing Campaigns

Tom
April 28th 2006
General
Email Marketing
General Marketing
Factoid:
Both Jupiter Research and G2 Research agree that outsourcing reduces the production cycle by 33%.

Let’s face it edirect marketing takes a heck of a lot of tender loving care. Time, money, resources;
not to mention plain old good management. New mail clients, new spam filters, cluttered inboxes, last-minute changes and advanced techniques all take their toll on your in-house production staff and, consequently, the quality and response rate of your campaigns. You may be stepping on your own toes when it comes to how truly effective your email campaigns can really be.

Over and over again, research has proven that outsourced email marketing programs deliver stronger and more consistent results over the long term than those managed entirely in-house. The reasons are simple ones.
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