Massive 2007, Canada’s largest technology show, is coming to Vancouver March 28th at the Vancouver Exhibition & Convention Centre and Kinetix will be there!

Massive connects you with new technologies that can benefit your company in an inviting, jargon-free environment. Enabling your company with technology often means simply knowing what’s available and being empowered to use it. That’s where we come in.

Drop by our booth to pick up your copy of the 2006 Canadian Email Marketing Trends Report – our first annual study of email marketing trends and response patterns focusing exclusively on Canadian lists. We’ll be releasing the first copies of this report at the show.

Opt-in forms are easy to overlook as a key part of your email marketing strategy. But if you think about it, the opt-in form is really your subscribers’ first experience with your email program.

A well designed opt-in form will go a long way to supporting your list growth plans. Here are 5 quick tips for improving your conversion rate:

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Ask Aunt May,

- Listless in Seattle

Dear Listless,

Your old Aunt ain’t as young as she used to be, you know. My back was givin’ me a heap of trouble last week, so I went down and got the guy who fixed my oven to look it over for me.

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You wouldn’t drive your car for 50,000 miles without getting the oil changed and the tires checked. If you have let an entire year go by without getting under the hood of your email marketing program, you don’t know what’s working and what’s about to break down the next time you send.

Testing the mechanicals is just one of the items that need to be checked or tested in your email program. See how well your email program performs according to these essential diagnostics:

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1. Emarketer: 83% of marketers see email as “most important medium”
2. Click Weekly: Marketers plan to increase online direct marketing budgets in 2007
3. EmailDays: Returnpath Deliverability Workshop Part 1
4. EmailDays: Returnpath Deliverability Workshop Part 2
5. ClickZ: Changes in store for Yahoo!