Email Marketing Agency
Digital Conversations Kick BoxerSubscribe to Our Email Marketing Resource
Download your FREE copy of "30 Tips to Improve your Email Marketing"

In Marketing News this Week

Paula Skaper
January 26th 2007
General Marketing

1. Clickz: Monitor feedback to boost email delivery
2. Seattle Times: Never mind cash, just pay with your thumbprint
3. DMN: Keys to effective online video ads
4. DMN: Newspaper blog traffic grows 210%
5. WallStreetJournal: Democratic presidential hopefuls turn to web


Email Designers Up In Arms

Tom
January 15th 2007
Email Marketing
Web Design
Toolbox
HTML Email Design

Email designers are up in arms today at the release of Outlook 2007. Up until the latest release of this software Outlook 2007 was using Internet Explorer’s rendering engine but with the latest changes it drastically reduces Outlooks capability to render properly marked-up semantics based CSS/XHTML.

Some sites have even gone as far to say that Microsoft’s latest change to the software Takes email design back 5 years.

It is sad that Microsoft is this out of touch with web/email developer’s today. Most every web developer I know has for the last few years been recommending FireFox and Thunderbird for web and email browsing solely because Microsoft makes inferior web products.

The new Outlook will use Word’s HTML rendering engine, the CSS properties that this engine currently supports can be found on their site.

Alot of email designers are acting like this is the end of the world, it isn’t. Table based design is just as easy and efficient as CSS design and will work in this engine. CSS unfortunately has never been supported fully across the board in email clients. Even in prior versions of Outlook and most other browsers a stylesheet hack is needed to get minimal support.

You would think that Microsoft would have taken the opportunity to become a leader in CSS support as they did have one of the better browsers for it…

I wonder if perhaps they have an upgrade to the HTML rendering engine in Word in progress though, or if they will be releasing some kind of newsletter service sometime soon, as in the current climate the change seems utterly incomprehensible and absurd to anyone in the world of email marketing.


In Marketing News this Week

Paula Skaper
January 11th 2007
General Marketing
Marketing News

1. Media in Canada: Forget Youtube. Try ZipTV
2. Media in Canada: Make your product hot in “alternate reality”
3. Backbone: Backbone Mag’s Seven Hot Technologies for 2007
4. Mercury News: Teens Deserve More Credit for Being Privacy-Savvy
5. Media Post: How to Measure SEO Success


In Marketing News this Week

Paula Skaper
January 02nd 2007
Marketing News

This week we’re replacing our usual “in marketing news” feature with five entertaining diverstions to ease the transition back to work after the holidays!

1. The Best Viral Videos of 2006
2. 10 Best Time-wasting Websites
3. Canada’s Best Blogs
4. 10 Best TV Moments of 2006
5. Canadian Sports Highlights 2006