I came across this neat little flash built color application this morning made by Adobe, which allows you to create color palettes and save and adjust them on the fly. I have seen tools like this before but the interesting thing about this one is the ability to save color palettes into a community and then rate them.

It takes a few minutes to get used to the interface, but there are some pretty handy features, like create a palette from a rule which includes Analogous, Monochromatic, Triad, Complementary, Compound, Shades and Custom. When you adjust your base color it changes the other colors in the rule to give you a full palette.

Check it out at kuler.adobe.com

Social Media Optimization or SMO takes the principles of Search Engine Optimization (SEO) and applies them to social websites such as YouTube, Flickr, MySpace, Digg, and Netscape. Companies, people or organizations create an online presence on these websites with the goal of increasing visibility, exposure, or managing their reputation

First there were the SIMS, then neo-pets and a host of other virtual world games aimed at children and teens. Then came Second Life – a virtual online world that attracts residents of all ages. “Residents” buy and sell real estate, go to school, raise families and pets and attend live concerts. In fact, just about everything you can do in real life, you can do in your Second Life.

This morning I read an article on Media in Canada about a Toronto band that’s planning to simulcast a live real-world show on November 25th with a virtual ‘in-world” show on Second Life. They’ll be the first band to perform live in front of their virtual fans at the same time as their real ones.

Second Life’s 1 million plus residents have also attracted the attention of major advertisers who are flocking to the site – there’s a Reuter’s news bureau, an American Apparel online store, an ad agency to help brands maximize their Second Life media spend – and of course plenty of advertising for real world products.

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