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In Marketing News this Week:

Paula Skaper
October 30th 2006
General Marketing

1. Adage.com: Youtube gives Dove better exposure than the Superbowl!
2. MediaInCanada.com: Playboy model new host of VOD and IPTV network EyerockDigital.com
3. Hollywood Reporter: Turner Broadcasting and Time Inc. plan to launch free, ad-supported online video site for men 18-34.
4. Washington Post: Web retailers cater to needs of existing customers online.


Privacy Policy

Tom
October 26th 2006
Glossary

A clear description of how a company uses the email addresses and other information it gathers via opt-in requests for newsletters, company information or third-party offers or other functions. If you rent, sell or exchange your list to anyone outside your company, or if you add email addresses to opt-out messages, you should state so in the privacy policy. Country or State laws may also compel you to explain your privacy policy, where to put the policy statement so people will see it and even in form the policy should be displayed.


Simple Mail Transfer Protocol (SMTP)

Tom
October 26th 2006
Glossary

SMTP is the most common protocol for sending email messages between email servers.


Spam

Tom
October 26th 2006
Glossary

The popular name for unsolicited commercial email. However, some email recipients define spam as any email they no longer want to receive, even if it comes from a mailing list they joined voluntarily.


Spoofing

Tom
October 26th 2006
Glossary

The practice of changing the sender’s name in an email message so that it looks as if it came from another address.