To agree to receive promotional e-mails when registering on a particular website from the site owner and other companies to whom he or she may rent your e-mail address to.

Remember the first time someone told you that by the year 2000 every company would have a website? Remember how sceptical you were? Fast forward to 2006 — who doesn’t have one? In the next five years, every successful business will incorporate blogging into their marketing and communications strategies as automatically as they include web sites today.

Most will do it because their competitors are blogging and they don’t want to be “left behind” in the aftermath of technological hurricane. The smart ones leading the pack will profit from their blogs because they know that…

Blogs build brand
Smart companies today are managing their blogs with the same dedication they invest in their television advertising. There are blogs dedicated to supporting a specific advertising campaign (check out chadland.ca for Bell Solo Mobile Phones) and blogs dedicated to supporting corporate positioning in the market place. Soon, not having a blog will be a positioning statement of its own.

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The computers at your ISP that handle incoming and outgoing email.

Dear Aunt May,

No matter what I do, I just can’t get a good response rate to my email campaigns. What’s the problem? What am I doing wrong?

Low Expectations,
Surrey, BC.

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XHTML is the next generation of HTML and is a hybrid between HTML and XML. XML was designed to describe data. HTML was designed to display data. XHTML is much stricter than HTML. Not all browers support XML so XHTML provides an intermediary soluton and can be interpreted by XML and HTML browsers.