At least according to a report published today by Marketing Sherpa. And those cultural differences extend to the online world - we’re more wired and we spend more time online than our neighbours to the south. We are, according to Marketing Sherpa, “an online market ripe for picking”.

The challenges - two languages, tougher privacy laws, and lagging adoption of ecommerce. The opportunities - if you can get around the obstacles - a strong Canadian dollar that allows US retailers to be more competitive and a GDP worth over a trillion dollars. The report also contains some general suggestions for US companies marketing to Canadian consumers, including specific advice for email campaigns, search campaigns and postal direct mail.

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The unique name that identifies an Internet site. A domain name is the text name corresponding to the numeric IP address of a computer on the Internet. An example is this site’s domain name, www.digitalconversations.net.

An advertising agency, appointed by an advertiser, with full authority to negotiate, contract and provide insertion instructions to the media on the advertiser’s behalf.

A Blog is a Web page that has short, frequent updates made to it. A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. The name “blog” is a truncated form of “web log”. Blogs are now popular for business use as well.

A language used to describe how an HTML document should be formatted and layed out.