Let’s face it edirect marketing takes a heck of a lot of tender loving care. Time, money, resources;
not to mention plain old good management. New mail clients, new spam filters, cluttered inboxes, last-minute changes and advanced techniques all take their toll on your in-house production staff and, consequently, the quality and response rate of your campaigns. You may be stepping on your own toes when it comes to how truly effective your email campaigns can really be.

Over and over again, research has proven that outsourced email marketing programs deliver stronger and more consistent results over the long term than those managed entirely in-house. The reasons are simple ones.
Read More…

All too often when we hear the term viral marketing, we jump to the conclusion that what’s needed is a cute 30-second (or shorter) video clip that makes us laugh. There’s no denying that the video approach works and has been very effective. Unfortunately it’s well out of budget for many smaller businesses.

Read More…

Most web production people I meet are using FireFox, but it is sometimes surprising to me when I still see them take a screenshot of a page, load up PhotoShop, paste the page into it and then open the toolbar in PhotoShop just to get a color or measure something. FireFox to me is becoming a workspace for production in itself. Here are 3 FireFox Extensions that every Web Designer should have:

Read More…

The convergence of corporate branding and information media is accelerating, albeit largely un-noticed by most of us. Don’t believe me?

Check out Amazon’s recently launched Amazonwire (amazon.com/podcast) – a monthly audio podcast about music, books and movies, featuring interviews with the creators. You can catch recent shows free at Amazon’s website, then subscribe to receive future instalments via RSS, email or have it delivered directly through iTunes. Sorta reminds me of my comment about convergence in a recent podcasting post. (link to the April 12 post on podcasting)

Read More…

First there was the blog – now the Vlog is hot.

Yep, it’s exactly what you’re thinking, a “video blog”. Also called a vidcast or video podcast. (Anyone hear themes of convergence here – blogs, podcasts, streaming video and RSS all rolled into one tiny four letter word!) And it’s catching on worldwide. Don’t believe me – check out this great geomap of vlog locations worldwide.

Read More…