Ask Aunt May: Improving Email Marketing

What’s the simplest thing that can I do to improve my email marketing program in 2006?

Need direction,

Langley, BC.

A: Dear Direction;

Hmph! That depends on who you are. To answer your question, I dug deep into the vault where I keep my most treasured possessions – examples of the most embarrassing email campaigns of 2006 – to compile a list of New Year’s Resolutions for you to follow. Here they are – 6 Simple Rules for getting email right.

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