Ask Aunt May: HTML Emails?

Isn’t email message design just web page design, only less complicated? Why can’t I just have my webmaster pump out my HTML email using our site template?

Confused,
Spokane, Washington

A: Dear Confused:

You remind me of my sister, Edna. A few years ago Edna needed a wee brain operation. She’s a thrifty lass, my little sister and neurosurgeons are among the priciest of the bunch. So she decided to have her podiatrist deal with the lump in her head - heck he’d been pretty good at removing the bunions on her toes and a lump is a lump. After a three-hour surgery, Edna ended up with a toe attached to her left ear.

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