Came across this recent post on one of my favorite blogs this morning. The story is fascinating and, although I haven’t been following the whole TrafficPower.com debate, raises some interesting issues about corporate liability for blog content. Take a read then wander on over to this article from Reuters.

And, if you’re blogging for business, it might be time to re-evaluate your strategy for moderating comments.

A friend of mine keeps asking why our mid-size business doesn’t send email messages to our customers. Our customers are loyal to us, very busy, and I don’t want to annoy them by marketing to their email inboxes. When I tell my friend this, she rolls her eyes. Am I missing something?

Too polite to email,
Omaha, NB

A: Dear Polite:

Let me put this as succinctly as I can. Yes, you are missing a great deal. Your friend is right.

Now that we have that out of the way, I have some ideas about a host of other ways you can stop “annoying” your customers unnecessarily:

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