If you’re concerned about the proliferation of adware and spyware, but feeling stuck in the dark about what you can do to protect yourself, check out Ben Edelman’s blog:
http://www.benedelman.org/

Harvard grad student Edelman offers a nice mix of insight, information and education in one convenient location.

Found some pretty useful information on the iMedia Connection - Nielsen NetRatings Week in Review for top performing sites and audience measurement, and a compilatiion of Internet audience measurement reports from comScore Media Metrix.

Read an interesting article by Jeannette Jennings on ClickZ this morning, laying out the seven most common arguments against HTML email. And then soundly debunking them.

The article says it all, and well. I have only one thing to add. Ms. Jennings quotes anti-HTML proponents as claiming “Email is about content, not design.”. They’re right. But lurk on any writing discussion group and you’ll find plenty of discourse on the difficulties convincing clients of the importance of having their email marketing professionally written.

Perhaps the anti-html lobby could better spend their efforts arguing for improving written content in email marketing messages as a whole. Who knows - if the overall quality of writing does improve, perhaps those text response rates won’t be so dismal and their other arguments may begin to hold a bit of water.

Until then, they’re just trying to bail out a leaky boat with a teaspoon.